English
Received 17.01.2022, Revised 02.04.2022, Accepted 23.05.2022
The purpose of the article is to define the features of the use of Web 2.0 technologies as the main tool of image socio-communication technologies of higher education institutions. The methodology of the research is based on the general scientific and special methods of cognition such as analysis, synthesis, logical method, monitoring, and the method of visualization of the research results. The scientific novelty is because Web 2.0 technologies are a modern tool for establishing social interaction between participants in the educational process. The peculiarities of using Web 2.0 technologies as the main tool of image sociocommunication technologies are determined. Conclusions. The prospects for the use of Web 2.0 technologies as the main tool for image socio-communication technologies of the university are determined: the presence of its own page in the encyclopedia "Wikipedia", which is intended to popularize the institution of higher education and inform the target audience of different countries of the world (submission of the text of articles in different languages); issuance of the university website for a search query in top search engines, which ensures credibility among potential consumers of educational services, advertising and promotion of educational services, as well as establishing information and communication relations with representatives of the target audience; corporate portal with internal communication systems as an opportunity to form an effective internal image of the university through the implementation of information openness and effective communication between participants in the educational process; interactive distance learning using an electronic library and cloud services for teachers and students as an Internet platform to meet the information needs of scientists and teachers at a qualitatively new level, as well as the possibility of providing educational services to students with disabilities; information resources of social networks and the video hosting service "YouTube" as a tool that, due to its prevalence and popularity, can influence the consciousness of a significant number of the population, form and maintain an effective, sustainable and competitive image of the institution in them. The choice of presented SCT Web 2.0 is determined by the possibility of forming an effective image of the university, taking into account the information needs of the target audience
image; higher education institution; Web 2.0 technologies
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