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Library Science. Record Studies. Informology

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Oksana Buhaiova

Associate Professor of the Department of Cultural Studies and Intercultural Communications

National Academy of Management Personnel of Culture and Arts

01015, 9 Lavrska Str., Kyiv, Ukraine

https://orcid.org/0000-0002-2084-3457

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open access

Keywords: mass communication; social advertising texts; national linguistic mentality; pragmalinguistic influence; manipulation; consciousness; subconsciousness; lexic

Linguistic aspects of social advertising optimisation as a type of mass communication

Oksana Buhaiova

https://doi.org/10.32461/2409-9805.3.2023.290997

Suggested citation

Buhaiova, О. (2023). Linguistic aspects of social advertising optimisation as a type of mass communication. Library Science. Record Studies. Informology, 19(3), 123-128. https://doi.org/10.32461/2409-9805.3.2023.290997
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  • 15.11.2023
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  • Library Science. Record Studies. Informology - Vol. 19, No. 3, 2023