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Library Science. Record Studies. Informology

Author

Natalia Holovach

PhD in Philosophy, Associate Professor of Art Management and Event Technologies

National Academy of Management Personnel of Culture and Arts

01015, 9 Lavrska Str., Kyiv, Ukraine

https://orcid.org/0000-0001-8931-4302

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open access

Keywords: cultural marketing; cultural product; service; marketing tools; innovative marketing technologies; brand identity

Use of innovative marketing technologies in the field of culture

Natalia Holovach

https://doi.org/10.32461/2409-9805.4.2023.294089

Suggested citation

Holovach, N. (2023). Use of innovative marketing technologies in the field of culture. Library Science. Record Studies. Informology, 19(4), 111-117. https://doi.org/10.32461/2409-9805.4.2023.294089
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  • 21.12.2023
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  • Library Science. Record Studies. Informology - Vol. 19, No. 4, 2023