English
Received 28.06.2023, Revised 14.10.2023, Accepted 15.11.2023
The purpose of the study is to determine the resources of the information influence of the content of the blogosphere of the Internet publication "Censor.NET". To realise this goal, it is necessary to solve the following tasks: perform a thematic analysis of the multimedia content of the blogosphere; analyse the performance of content topics; establish a typology of visual materials; determine the productivity and artistic features of using different types of content visualisation. The research methodology lies in the use of general scientific methods of analysis, synthesis, logical generalisations, the application of which made it possible to establish the thematic focus, typology of visualisation of textual information, their role in the implementation of informational influence on users of the blogosphere of the Internet publication "Censor.NET". The use of synchronous slice and statistical methods made it possible to establish quantitative indicators of the leading topics of posts in the blogosphere and types of visualisation of the analysed text. The synchronous slice is formed on the basis of a sample population. Visualisation was used to present the results of the study, in particular, regarding the topic of posts in the blogosphere and the types of visualisation of the analysed text. The scientific novelty of the work consists in the synchronous monitoring of the thematic direction and forms of visualisation of the content of the online publication, which makes it possible to evaluate its possibilities of exerting an informational influence on readers. Conclusions. The content of the blogosphere on the "Censor.NET" platform is a combination of textual and visual information. The thematic structure of the blogs indicates the top problems that are related to the political, military, socio-economic conditions of life in the country caused by the Russian-Ukrainian war. The content of the blogs indicates a high level of social instability, the expectation of aggression, as well as the activities of the Ukrainian authorities in relation to today's complex challenges. The most common visualisation methods include photos, screenshots, and videos. The specificity of the multimedia content of the blog is determined by the features of the blog platform and the nature of the publications. A blog with an optimal ratio of text and visual information helps to attract a wide target audience of readers, to exert an informational and emotional influence on them
blog; blogosphere; thematic text structure; content visualisation; photography; video content
[1] Butusov, Yu. (2023). A hero who became a symbol of indomitability. Tsenzor.NET.
[2] Herashchenko, A. (2023). Aircraft with a total value of 1 billion US dollars were parked in Saki. Tsenzor.NET.
[3] Drachova, O.P. (2021). The professional blogosphere of YouTube channels: Methods of promotion, visualization and rhetorical techniques. Bulletin of V.N. Karazin Kharkiv National University. Social Communications, 17.
[4] Druzenko, H. (2023). Valerii Zaluzhnyi – hero of Ukraine. Tsenzor.NET
[5] Druzenko, H. (2023). The winning formula. Tsenzor.NET.
[6] Druzenko, H. (2023). Red and black world. Tsenzor.NET.
[7] Druzenko, H. (2023). What does it mean to be Ukrainian? Tsenzor.NET.
[8] Ivanov, S. (2023). Business collaborator. Tsenzor.NET.
[9] Mykhelson, O. (2023). Two questions before the exchange of prisoners. Tsenzor.NET.
[10] Turchynov, O. (2023). Azov – 8 years of struggle. Tsenzor.NET.
[11] Turchynov, O. (2023). How the volunteer movement began. Tsenzor.NET.
[12] Fedorenko, Yu. (2023). The language of freedom. Tsenzor.NET.
[13] Fedorenko, Yu. (2023). Signal. Tsenzor.NET.
[14] Chen, S., Chen, X., Lu, Z., & Huang, Y. (2023). "My culture, My people, My hometown": Chinese ethnic minorities seeking cultural sustainability by video blogging. Proceedings of the ACM on Human Computer Interaction, 7(CSCW1), 76. doi: 10.1145/3579509.
[15] Devlin, A.S., Anderson, A., Hession-Kunz, S., & Zou, A. (2022). Is a picture always worth 1000 words? Website images of classrooms and perceptions of the institution. Learning Environments Research, 25(1), 217-233. doi: 10.1007/s10984-021-09358-x.
[16] Hai-Jew, S. (2022). “Visual Journaling” shares and overshares on the social web. Common Visual Art in a Social Digital Age, 187-200.
[17] Ilias, I.S.C., Ramli, S., Wook, M., & Hasbullah, N.A. (2022). Factors influencing users’ satisfaction towards image use in social media: A PLS-SEM analysis. International Journal of Interactive Mobile Technologies, 16(15), 172-186. doi: 10.3991/ijim.v16i15.32555.
[18] Kar, P., Xue, Z., Ardakani, S.P., & Kwong, C.F. (2023). Are fake images bothering you on social network? Let us detect them using recurrent neural network. IEEE Transactions on Computational Social Systems, 10(2), 783-794. doi: 10.1109/TCSS.2022.3159709.
[19] Singh, B., & Sharma, D.K. (2022). Predicting image credibility in fake news over social media using multi-modal approach. Neural Computing and Applications, 34(24), 21503-21517. doi: 10.1007/s00521-021-06086-4.
[20] Song, H., Healey, J., Siu, A.F., Wigington, C., & Stasko, J. (2023). Experts prefer text but videos help novices: An analysis of the utility of multi-media content. Conference on Human Factors in Computing Systems – Proceedings, 108. doi: 10.1145/3544549.3585900.
[21] Yen, A.-Z., Fu, M.-H., Ang, W.-H., Chu, T.-T., Tsai, S.-H., Huang, H.-H., & Chen, H.-H. (2023). Visual lifelog retrieval: Humans and machines interpretation on first-person images. Multimedia Tools and Applications. doi: 10.1007/s11042-023-14344-x.
[22] Yuille, J.C. (2014). Imagery, memory and cognition (PLE: Memory): Essays in honor of Allan Paivio. Psychology Press, 356.
Українська